To be a woman in the trucking industry might feel like you’re all alone. But if carriers want to combat driver shortages, they should go after an untapped market.
If you saw a job ad for good pay and the opportunity to travel the country, many people would jump at the chance to quit a typical 9-5. But this is the every day life of a trucker and more and more women are gravitating towards the industry to become their own boss.
It’s no secret the nation is facing a shortage of drivers and one way carriers are combating the shortfall is by marketing to women the benefits of the trucking industry.
One of those benefits? The ability to earn the same as their male counterparts.
EWomen in Trucking Association, told CNBC, “As a truck driver, you make the same amount of money as your male peers, because you either get paid by the mile or the load of the percentage. So gender is not an issue in pay in the truck industry for drivers.”
Voie, who also shared tips on how to recruit a woman in the trucking industry said team driving, the appeal of scenic routes and competitive pay scales all play a role in how women initially become attracted to the industry.
Customer service manager Suzanne Bennett has worked in the trucking industry for 15 years and says she prefers working with women truck drivers more than men.
“Women run just as hard as a man. Their trucks are always cleaner, they’re great with paperwork, fewer accidents and they’re more loyal in my eyes.” She continued, “Things go wrong in logistics every minute. Some guys fly off the handle on issues out of our control. The girls I managed kept a more positive attitude about any and everything.”
While women only make up 6 percent of truck drivers in the US, that number is up by 4.5 percent from just 5 years ago. And to combat the estimated 200k shortage of drivers over the next decade, it’s time more companies target the untapped market of the female driver.