Trucking is still perceived as a male-dominated field and industry recruiting efforts may not be doing enough to market themselves to women, according to a recent virtual roundtable discussion featuring women in the industry.

The Omnitracs-sponsored roundtable featured Women in Trucking President and CEO Ellen Voie, Garner Trucking President and CEO Sherri Garner Brumbaugh, and Omnitracs’ Senior Director of Modeling and Analytics Lauren Domnick. It was held March 7.

Voie said recruiters should better communicate how the industry’s technology has changed to make it better-suited for women. Automatic transmissions, more comfortable


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