by Richard Cushing

The first imperative of management in any for-profit enterprise must be to create customers. Without customers, there are no profits; only costs and expenses.

If the above statement is true, then to maximize the return on investment (ROI)—since it is almost always more expensive to create new customers than to sell to existing customers—management’s second big imperative is to build stronger supply chain customer relationships.

Regardless of what your supply chain looks like, what every supply chain manager and executive needs is information that triggers actions that will build strong customer relationships.

When constraints manage you…

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